10 Ways We Researched Our Audience That Actually Worked

Finding effective ways to understand your target audience can be tough. After some trial and error, here are 10 tactics that really worked for us:

  1. Interviewed our current customers
  2. Read reviews and testimonials
  3. Researched competitors’ target markets
  4. Attended industry events our audience goes to
  5. Joined online forums and groups they participate in
  6. Followed influencers they trust
  7. Surveyed website visitors
  8. Analyzed social media comments and engagement
  9. Looked into relevant audience research reports
  10. Defined detailed buyer personas

Hope these give you some ideas to try! Let us know which audience research tactics have worked well in your experience.

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