Finding effective ways to understand your target audience can be tough. After some trial and error, here are 10 tactics that really worked for us:
- Interviewed our current customers
- Read reviews and testimonials
- Researched competitors’ target markets
- Attended industry events our audience goes to
- Joined online forums and groups they participate in
- Followed influencers they trust
- Surveyed website visitors
- Analyzed social media comments and engagement
- Looked into relevant audience research reports
- Defined detailed buyer personas
Hope these give you some ideas to try! Let us know which audience research tactics have worked well in your experience.
Leave a Reply