Here are 10 key elements to include in your branding book as you build out your business’s brand identity:
Client Service Mistakes We See Small Biz Make Too Often
Running a small business is tough, and giving your clients great service while juggling everything else can be a challenge. But there are some common client service mistakes we see small biz owners make a little too often. Let’s talk about those so you can avoid them! One big one is not communicating enough. Keeping your clients in the loop …
10 Ways We Researched Our Audience That Actually Worked
Finding effective ways to understand your target audience can be tough. After some trial and error, here are 10 tactics that really worked for us: Hope these give you some ideas to try! Let us know which audience research tactics have worked well in your experience.
The Key to Organizing Your VA Business for Success
Running a smooth operation as a virtual assistant means getting organized. After 18 years refining my systems, I’ve learned a few key things about clutter-free organization. First, create a clear and consistent file folder structure. Logically organize by client name, then project type. This makes finding anything a breeze. Save templates in a separate section for easy access and reuse. …
Why We Prioritize Self-Care to Avoid Entrepreneurial Burnout
Being your own boss is awesome but also demanding. Without intentional self-care, burnout can derail your biz dreams quick. Here’s why we make it a priority: Make time for self-care today – your business will thank you! What are your best burnout avoidance strategies?
Get your sh*t together before chaos happens
As a small business with a limited budget, the focus for creating efficient systems and processes needs to be on more affordable, DIY solutions.
Build a strong brand identity right from the start
If possible, don’t open your doors without investing time into developing your brand.
Your brand identity goes beyond just a logo or tagline – it encompasses your mission, values, tone of voice, colors, imagery, and more.