Here are 10 key elements to include in your branding book as you build out your business’s brand identity:
Get your sh*t together before chaos happens
As a small business with a limited budget, the focus for creating efficient systems and processes needs to be on more affordable, DIY solutions.
Build a strong brand identity right from the start
If possible, don’t open your doors without investing time into developing your brand.
Your brand identity goes beyond just a logo or tagline – it encompasses your mission, values, tone of voice, colors, imagery, and more.